Twenty-Seven year old ZOMBIE BOY (Rico Genest) will challenge your sensibilities about what you believe to be beautiful. At his core is a chiaroscuro of both light and dark—part gentle warrior, part anti-establishment artful dodger who has serendipitously become the ‘it’ muse for anyone who believes in a brave new world without judgment. His tattoos have equally intrigued & inspired a cult following (more than 100,000 followers on Twitter).
His international thrust into the spotlight is a true rags-to-riches story. Nicola Formichetti, Lady Gaga’s personal stylist and creative director of the legendary Paris based fashion house Thierry Mugler, came across a photo of Genest that appeared in the magazine Dressed to Kill. Formichetti was instantly fascinated and contacted Genest through Facebook. In January 2011 Rico complete a photo and video shoot for Thierry Mugler’s fall 2011 campaign. The two clicked instantly and Formichetti invited Genest to Paris as feature model in the Mugler men’s fashion show. Formichetti then cast Genest in his biggest role to date; a pronounced cameo in Lady Gaga’s video ‘Born This Way’. The single became the fastest single in music history reaching sales of 1,000,000 copies, days after its release. In addition to headlining fashion shows, magazines and product catalogues, Genest is the face of Jay Z’s iconic music/ fashion label Rocawear for its re-launch in Europe & recently launched his own Fashion Line ZOMBIE BOY.
He is also the pitchman for "Dermablend" by L’Oreal, an industry acclaimed cosmetic concealer, & has a cameo role in the upcoming Universal Studios film - 47Ronin starring Keanu Reeves directed by Carl Rinsch – out Christmas 2013.
Recently moving in to the World of Music, ZOMBIE BOY’s introduction was collaborating with British Artist KAV on his Single ‘Dirty Rejects’ in May 2013; ‘SINGLE OF THE WEEK’ twice on Kerrang! Radio the track received a lot of airplay on European Radio Stations, including XFM, Amazing Radio, BBC etc. Nikki Sixx (Motley Crue) championed it on his syndicated Radio show; Sixx Sense.
"This is the Sound of Sleazy, Glamorous LA with a backbreaking Queens Of The Stone Age-style riff, pumping percussion and biting vocal hooks"... THIS FEELING
"Utter Filth... It's got an Iggy & The Stooges Vibe to it" - KERRANG! Radio
ZOMBIE BOY has also embarked on his own Music/ Album project produced by KAV in LA with co-producers Joshua Ostrander & grammy-nominated producer Jesse Rogg. His Debut EP will be out in November 2013.
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